4 Successful Ways to Build a SME Business

SME (Small and Medium Enterprises) business is a business carried out by groups, individuals, small business entities as well as households. This business plays an important role in the Indonesian economy because it has a large contribution to economic growth.

Building an SME business to be successful, of course, requires the right strategy. Because from day to day various businesses are always present and growing, both small and large scale businesses. This has an impact on the emergence of increasingly competitive business competition. Then how to build this business so that it can be successful and be able to compete?

4 Successful Ways to Build an SME Business

As business person, SME business owners must know the right way or strategy so that their business can be successful. The following are 5 ways that SME entrepreneurs can apply when running their businesses.

1. Improve product quality

Product quality is an important part of any business. Regardless of the type of business, quality is a guarantee that can improve the quality of business and bring in more customers. Therefore, as SMEs, business owners should always pay attention to and improve the quality of the products they produce.

2. Make the most of social media

The digital era like today provides great opportunities for SME business people. The reason is, these business actors can use social media to the maximum to introduce and sell their products.

Not only that, but by being active on social media, it is possible that SMEs will find or get investors to develop their businesses.

3. Actively do branding

Branding is an activity that aims to introduce products to the general public. Business owners must be active in branding if they want their business and products to be more widely known. There are several ways of branding that SMEs can do, such as:

- Product packaging design is more attractive and unique

- Utilize social media to advertise

- Take part in exhibitions, bazaars, or other business-related events

- Creating websites for businesses and so on.

4. Keep learning to improve your business skills

As technology advances today, science is also growing rapidly. For businesses to survive amid competition, a business person should continue to learn and enrich his knowledge. One way to deepen knowledge is to attend business seminars both online and offline.

SME Business Moves Forward With Ethis

Building a business certainly cannot be separated from factors of capital, products, and human resources. Of these three factors, capital is often the main obstacle when developing a business.

Now business people don't need to worry anymore because in Indonesia there has been a Sharia peer-to-peer Fintech Financing platform, Ethics. Ethis is a Sharia P2P Fintech Financing for productive financing for SMEs in Indonesia that have obtained a Financial Services Authority permit.

In addition, Ethis is also the only Global Impact Innovator from Indonesia to receive an award at Expo 2020 Dubai.

As a sharia financial technology provider, Ethis serves financing by connecting business/business owners with the community of financiers digitally. Digital financing from Ethis is aimed at financing SME projects, property development, and infrastructure.

For SMEs who need funds to develop their business, there is nothing wrong with taking advantage of financing from Ethis Fintek. This is because Ethis already has an OJK permit and has even received awards and recognition globally from governments and national and international organizations.

To get more information about Ethis, please visit the website ethis.co.id. Thus a review of how to successfully build an SME business, hopefully, it will be useful and continue to advance Indonesian SMEs.