Here are 5 types of consumers when shopping in e-commerce

Can't believe time goes by as we are currently in the middle of 2022. This year is a moment of transition back to normal after we have been affected by the pandemic since 2020.

In addition to being the right time to reflect, and make resolutions for next year, the end of the year is also the time that many people have been waiting for because of the discount event.

Especially with the pandemic, e-commerce is one of the best choices for shopping. Usually, e-commerce often provides discount promos on twin dates, end of the year, or other events.

For those who are used to shopping online, of course, they are familiar with the events above, considering that these times can be the perfect moment for their shopping activities.

5 types of consumers when shopping

This time, we will discuss 5 types of consumers who shop via e-commerce. Which type are you? Let's discuss them one by one!

1. 'Enter To Wishlist' Type

Hey, who likes this? I'm sure many of us are on the basket team, especially the girls. This type of consumer usually scrolls through various e-commerce items in their spare time. And when they find the item they want, they will add it to their shopping cart.

Was it bought right away? Certainly not. The important thing is to enter the cart first, the checkout can be anytime. So, when shopping events take place, they will have no trouble finding the items they want to buy because everything has been collected in their shopping cart. Especially if you just get paid, plus there are promo coupons that you can use.

2. Comparison Type

This type of consumer usually takes a long time to buy a certain need. Why so? Because they will be very picky, and compare goods in one store with another.

So what is being compared? Everything. Brands, prices, ratings, reviews, shipping costs, and so on. Anyway, they don't want to lose. If they can, they will look for an online store that is cheap, versatile and has quality. So that they can buy a lot of necessities in one store at once, with low prices, good quality, and of course they can save on shipping costs.

Usually, this type of buyer will not be fooled by fake promos that rely on 'scribbles' on the price of the goods displayed.

3. Brand Lover Type

Of course, there are some of us who are already tied to goods from certain brands. Usually, they have a favorite brand for each need.

Big and well-known brands usually already have a reputation and are good at 'binding' their consumers. This makes it difficult for consumers to switch to other brands because they are already comfortable and trust the brand.

Now this type of consumer will usually follow the brand's social media accounts, and wait for the big discount events they hold.

4. Explorer Type

One type of e-commerce consumer is the explorer type. They are the type of consumers who like exploring various e-commerce, even though they don't need certain items. Anyway, don't miss the promo event.

When you see something funny, go straight to checkout. If you think about it, it's not that important either.

Most importantly: he feels satisfied after using promo codes, free shipping vouchers, cashback promos, and so on. Because if he doesn't use the promo, he regrets it because he feels he has wasted a very valuable opportunity.

5. Efficient Type

Well, this last type of consumer is those who uphold efficiency. The important thing is that the goods are okay, have fast delivery, have good ratings, and are easy to buy. It doesn't matter if the goods are a bit expensive, the important thing is that their needs can be quickly met.

This type of consumer is usually embraced by busy people who already have enough money to buy all their needs. As long as the item is good and can function optimally, it can be received quickly, just buy it without thinking.

Usually, this type of consumer is not easily consumed by tempting events and promos, because they will shop when they want and need it.

Here are some types of consumers in online shopping. Which team are you on?

Actually, from looking at some of the types of consumers above, online merchants must also be smart in taking the right strategy so that their business can run well. Because actually, each of the above types of consumers requires a different approach, so that your sales become more efficient.